MITRE LAUNCHES NEW BALL RANGE WITH CREATIVE CAMPAIGN BY RENOWNED PHOTOGRAPHER & FILMMAKER EWEN SPENCER

Mitre has launched a new nostalgic brand campaign to hero its latest core ball range in practice, shot by renowned photographer and filmmaker, Ewen Spencer.

Known for his evocative photography that captures movement, culture and feeling, Spencer champions grassroots football culture with the ball at the heart of the action. The digital campaign comprises of six stills and a 20-second mood film that includes instantly recognisable grassroots scenarios; waterlogged pitches, a booted ball graveyard and the full to the brim coaches car bringing to life the nostalgic reality of the beautiful game, and putting the ball front and centre.

The new range includes Training, Match & League level footballs scaled from base to top level. The Impel Training range balls are designed for cushioned control, featuring soft foam to help players develop confidence on the ball. The Ultimatch range has been created for season long durability. Built to last, created to perform. Using Hyperseal technology where the panels are thermally bonded for zero water uptake, superb durability and ultimate shape retention, the perfect match ball. Lastly the Delta Range, a FIFA Quality certified ball designed for pin-point accuracy. The debossed Hyperflow grooves, help to manipulate airflow and stabilise its flight for a consistently accurate strike.

Jack Richardson, Global Brand Director at Mitre, said “I think every football fan will resonate with at least one of these brilliant photographs... Ewen was the perfect choice for this campaign with the way he represents culture and his previous work with some of the world’s most iconic brands. Ewen has captured everything Mitre stands for and what real football is all about, grassroots teams, players, coaches showing up whatever the weather and – at the centre of that – a Mitre football.

“We’re proud to launch our new core range that offers a perfect ball for every player hitting the pitches because we’re passionate about making the game more accessible for all. From grassroots to pro. This new campaign with Ewen shows them off in all their glory.”

The new core ball range is available now on Mitre.com

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About Mitre

Established in 1817, Mitre is one of the leading football brands worldwide. The brand continues to lead the way in football development and technology whilst still staying true to its British heritage. Mitre’s values lie at the heart of the game, the company specialises in developing products for every level – from grassroots right up to acting as Official Ball Supplier to both the English Football League, Scottish Professional Football League and FA competitions including Barclays Women’s Super League.

About Ewen Spencer

Ewen Spencer is a British photographer and filmmaker based in Brighton, England. His photography is primarily of youth and subcultures.